Marketing Plan

A. How well did we do? Monitor and review article market performance. I. financial and forecasts In the first year, total revenue for the sextuplet-star Sofitel Metropol capital of Vietnam hotel is jutting at $60 million. It based on sales of 110,000 units at average wholesale price $500/night and $5 million of other services such as restaurant, bar, recompense hotel and relaxation, weddings, meetings or events. We predict that in the first half a dozen months, the amount of rooms which the customers will book is 50,000 units and the revenue we get from it is $25 million and $2million from other service. For the next period ( following six months), amount of money we have increases by $33 million, includes $30 million of booking 60,000 rooms and $3 million from others. To practice the marketing plan, the hotel has to set up budgets for each activities. The total bugets which Sofitel Metropol capital of Vietnam invests is $30 million. If the mount of money is not e nough for the hotel to use the plan, it should borrow money from the bank. Our first year marketing budgets fixedness training staffs, electricity, water, Internet, change facilities, salary for employees, services, advertising, customer-service.

Kinds of expenses| Budgets ($ million)| | The first six months| The residue six months| * Electricity, water, gas, Internet * Training new employees * Salary for deuce hundred employees * Buying new facilities * Building cinema and improving floor * Customers service such as providing map, taxi, phone, tickets * Marketing look into * d enote includes: Internet advertising, magazi! ne advertising, television advertising * humankind coitus * Events| 2.8112.52.10.151.45223| 1.41.21.320.11.21.61.52| Total budgets| $18 | $12| II. Measures to monitor and review marketing performance When Sofitel Metropol hotel urgencys to become a luxury six-star hotel, it has to contain with many difficulties. As a result, the hotel must have measures and procedures in place for addressing...If you want to get a full essay, baffle it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay