Marketing Plan

A. How well did we do? Monitor and retread market performance. I. monetary and forecasts In the first year, total revenue for the sextuplet-star Sofitel Metropol capital of Vietnam hotel is ramble at $60 million. It based on sales of 110,000 units at average wholesale price $500/night and $5 million of other services such as restaurant, bar, employ hotel and relaxation, weddings, meetings or events. We predict that in the first sextuplet months, the grand of rooms which the customers will book is 50,000 units and the revenue we get from it is $25 million and $2million from other service. For the next period ( following six months), amount of money we have increases by $33 million, includes $30 million of booking 60,000 rooms and $3 million from others. To set the marketing plan, the hotel has to set up budgets for each activities. The total bugets which Sofitel Metropol capital of Vietnam invests is $30 million. If the mount of money is not enough for the hotel to hire the plan, it should borrow money from the bank. Our first year marketing budgets locating training staffs, electricity, water, Internet, better facilities, salary for employees, services, advertising, customer-service.

Kinds of expenses| Budgets ($ million)| | The first six months| The goal six months| * Electricity, water, gas, Internet * Training new employees * Salary for 2 hundred employees * Buying new facilities * Building cinema and improving floor * Customers service such as providing map, taxi, phone, tickets * Marketing look into * denote includes: Internet adv ertising, magazine advertising, television a! dvertising * prevalent coitus * Events| 2.8112.52.10.151.45223| 1.41.21.320.11.21.61.52| Total budgets| $18 | $12| II. Measures to monitor and review marketing performance When Sofitel Metropol hotel urgencys to become a luxury six-star hotel, it has to turn with many difficulties. As a result, the hotel must have measures and procedures in place for addressing...If you want to get a full essay, nine it on our website: BestEssayCheap.com

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