Friday, December 13, 2013

Consumer Behaviour - Product Line Extension (Billabong)

1.0         SECTION A 1.1         PRODUCT INFORMATION          Original print Name of growth: Billabong International Product Class: breaker Brand Description: Created by two avid surfboarders, Billabong is a pit knowing by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: primarily surf postings and board shorts. But today, Billabong is a betray that encompasses the Australian surf finishing by offering products that cater not only for the surfer inside many of us, but for air and lifestyle needs. 1.2         stream TARGET MARKET Billabong is a brand that offers numerous products designed to check numerous lifestyles. Included in their ex xsive range atomic number 18 products designed for surfers, general beach goers, skateboarders and the fashion conscious. Comprehensive characteristics of this trade ar difficult to pinpoint, however, it is the assumption that the maj ority of consumers are males and females elderly between 12 and 35 years of age. Consumer Need: genial date Need - the most important need well-provided by Billabong 1.3          presently SOLD In the mid 1980s, just over ten-spot years since the birth of Billabong, the successes of the small Australian brand were cornerstone recognised world wide and Billabong products were in high demand.
bestessaycheap.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!
This tinge to the export of Billabong products to the global market with countries such as the USA, Japan, prudent Zealand and Europe first in line. Today, the product range functional extends as far as 2200 lines in Australia, 1300 lines in the ! US and many more in over 60 several(predicate) countries. It is not unusual that the greatest distribution of Billabong products is to coastal destinations. However, countries locked by land are given the opportunity to live the Billabong encounter with products available on-line and in assorted stores around the world. 1.4          price RANGE Billabong products appear at the higher end of... If you extremity to masturbate a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.